Consulting Archives – Page 2 of 4

Starting A Consultancy Business: What You Need to Make It Successful By Professor Theodore Henderson The Wisdom Man Image via pxhere.com and google.com Turning your ideas, experiences, and knowledge into products in themselves has always made for a rather lucrative and in-demand business venture. According to premier industry research firm Statista the US alone has spent more than $133 billion on consulting services as of 2016! Now, starting a consultancy business should make a for a rather straightforward affair. The trick is making the business as successful right from the get-go. To do that, you need to have your own starting a consulting business checklist which should include things like: Your Niche in the Market It's too tempting to aim for the Jack of all Trades route, but most clients tend to find these types of consultants to be mediocre across the board. To stand out from the competition will require you to define what and whom your services target. You need to pick a niche or target market and service it. This should be easy as what you will need to do is to draw from your past work experience. In what kind of industries did you work? What skills did you learn in each job you took? These will give your consultancy services a general direction from where you can establish a niche in the market. Click The Gold Button For Free Case Study - Monetize Your Skills Click Here For FREE Case St The Business Plan A business plan serves as your guide in launching and managing your consultancy services over the long run. First, you will need to establish your identity by identifying your specializations. Focusing on one industry is good at the start, like deciding to become an independent consultant in counseling or therapy. You have the option to expand your reach the moment you get the business established in the market, after all. Next is the physical setup of your own business. How will your future clients communicate with you? What are your business hours? Do you plan to operate at home or rent an office space? Any decision you will make for the physical layout of the business will affect your operational costs down the road. A Marketing Campaign Setting up the business will not be enough, you also need to tell everyone about it. This can be quite a challenge as you also need to tell your potential audience that they need your consultancy services. To make this easier on your part, you need to lay out different marketing strategies to draw attention to your brand. In short, this is why you need a marketing plan. Things like social media, print advertising, cold-calling, and e-mail marketing all make for good strategies to get your name across the market. Having a good message is also important, and it can be as simple as why you decided to become an independent consultant or the different fields in which you had experience. The point is that you need to come up with a marketing plan that will serve as a guide for all your marketing efforts. If you can stick to the plan, you can get your message across the market without going over the budget. These are just a few of several important things that you need to set up to make your independent consultancy as successful as it can be. However, knowing whom to target, how to deliver on your services, and how to maintain a visible presence in the market should be enough in making your would-be business a sustainable one. The best way to move forward is to get coaching or training, and that is how we can help you. Click The Gold Button For Free Case Study - Monetize Your Skills "The Successful Independent Consultant" Click Here For FREE Case Study About The Author Theodore Henderson works with business owners, entrepreneurs, and corporate professionals. He is an Amazon best-selling author, a Certified Career Coach, a Certified Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. In addition he is the author of the business program “Launching Your Great Business Idea,” as well as the author of the following books; “The Wisdom Compass: Your 31-Day Journey to Wisdom-Filled Living”, “9 Simple Strategies to Becoming a Strong Leader” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals" aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through www.TheodoreHenderson.com.