The 7-Minute Guide To Become a Freelancer and Launch Your Business
By
Professor Theodore Henderson
Time to become a freelancer. Okay, that sounds simple. However, when you’re finally faced with the task of launching a freelance business can seem like a challenging venture. There are a wide variety of things that require your thought before you become a freelancer. Having a freelance business is very doable and achievable but not always easy. After all, it is a business.
Rest assured, you will not merely get up each day, walk over to your desk, open your laptop, and filter through a full inbox of emails offering you jobs. Oh, I forgot, all while you sip your morning coffee. Now, for a realistic view to help you think things through. This guide will provide you a quick and easy high-level general summary of whatever you’re required to know to start an effective freelance business. However, for a much deeper dive see our three-part series on establishing your freelance business consisting of How To Start A Freelance Business Part 1, How To Start A Freelance Business Part 2, and How To Start A Freelance Business Part 3.
Obviously, it is imperative to bear in mind that you can become a freelancer and do all of this part-time. You do not need to be a full-time freelancer immediately! However, it would most likely be useful if you set the groundwork for your freelance endeavor prior to leaving the security of regular work and starting your self-employed experience. Of course, this may be a different story if you lost your job or don’t have good prospects for a new position and need to get moving quickly.
SPECIAL REPORT –
Your 7 Minute Guide To Become A Freelancer
Overview
We will start with a giant warning: beginning the freelance journey is hard work because it can be (and is) a real business. Once you put in the effort, the rewards are “sky’s the limit” in terms of potential.
The first thing to think about when beginning a freelance business is what you, in fact, want for your life. When you become a freelancer, your whole life will transition. You will need to reconsider what you want for your life how your choice to become a freelancer affects it. You are now in control of your work-life balance. Another recurring theme of freelance work is making decisions. You are in charge of making them all, so make good ones.
Free Book to Develop Your Freelance Expertise and Strategy
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Being in control of your work-life balance means that you get to choose when and how long you work. If you only want to work 4 hours daily (and you can withstand this economically), then you can. After all, you are in charge. You will get to figure out the length of time you invest working and how long you invest relaxing. This suggests you will likewise control the number of projects you undertake and the time you work on them. You must set some goals for both your service and for your life.
So, you will then be required to determine what your service will be. Your service will be the product your business offers, so it must ideally be a mix of your abilities, interests, and passions. There are numerous alternatives for freelancers. There is apt to be something that suits you. At the end of the day, nevertheless, it ought to be something that you are proficient at and that you like to do. This will make your freelance business so much simpler to launch and make successful.
Research
As soon as you have identified your business type, you will need to do extensive research. Things that you will need to research study include your service, your competitors, your income objectives, your market niche, your ideal client, where to find them, and how to determine your client needs in order to efficiently market your business.
Doing useful research will set your business up for success. Comprehending the environment will be vital to make certain that you will not be wasting your efforts. There will be a place in the market for your freelance service. You simply need to chisel it out and put in the work.
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Then you are going to have to exercise any legal elements or requirements that need to be figured out. Taxes? Business registration? Contracts? Insurance? Rules and laws vary, so please do your research to make sure that you are running legally. When you have actually finished the marketing and business research stages, you can start working. But where will you find your clients, and how will they have heard about you? If you do not have much experience, it can appear like a difficulty.
But you need to launch! Your main initial goals should be getting experience and, ideally, retaining customers. There may be some experimentation; however, that is alright! Do not hesitate to fail or not to change your practices based on your results.
You should, of course, develop a web brand or presence within the proximity of your audience. This means signing up with the social networking platforms that your clients use and connecting with them. Use social networks to your benefit; interact and build a favorable reputation within your broader market.
This might not look like something that appears crucial. Still, it is the twenty-first century, your online reputation will be a key element to your service’s success. Your clients must be able to quickly discover and call you to employ your services. If no one knows that you exist, how can you expect to be successful?
Freelance experience can be challenging to get. You might have to accept a lower hourly rate or undertake tasks that you, preferably, would not take. This is momentary. As soon as your service is more powerful, you will have the ability to charge more and be more selective about your jobs. However, to begin with, you must keep in mind that any experience is a good experience. Remember, it is still refining and enhancing your abilities while getting your service out there for your customers to find.
There are a lot of locations where you can get independent experience. You simply need to discover the ones that are best for you and your customers. Various places will yield distinct environments and varying levels of success. Scope out platforms committed to connecting freelancers with customers, call your dream customers personally, do whatever needs to be done in order to be successful. See our additional resources section at the end of this post for help.
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However, if this is not working successfully, and there is a possibility that your company will be sluggishly crawling to start, you may want to consider creating your portfolio. There is no one size fits all technique to portfolios. It will depend, not just on your company type but likewise on your audience.
Portfolio
First of all, for a freelancer, a portfolio is a type of resume or CV. They are not one or all the same. However, your portfolio should consist of elements related to your education, skills, and experiences. More significantly, nevertheless, it needs to contain examples of your work. But what type of work should you consist of, and how do you get more samples?
If developing a portfolio is your goal, you might attempt and take tasks, jobs, or projects for a lower fee, simply to build it up. Or simply to do things that you enjoy. Your portfolio does not require you to have a million various types of jobs. Be more selective, use compelling excerpts, or include results-driven examinations or expositions.
Never forget on your journey to become a freelancer that a portfolio is an excellent branding and marketing tool. A portfolio must include several things. First, to start with, and a lot of certainly, samples of your work.
Second of all, an “About Page.” Customers will want to understand who they are dealing with and why they need to deal with you. Write up an engaging bio that encompasses your skills, education, and personality. It needs to share why you are the best option for your customers.
Third, what your services mainly are. You can note your plans, services, and products, whichever works best for your service. Fourthly, you will require to include a contact page. Having a couple of methods for your clients to contact you, ideally with a call to action, is necessary. Most of all, your portfolio ought to be professional; it must be targeted towards your customers and shine a light on why you are the only choice for them.
As soon as you have built a portfolio, you will need to figure out how to value your work and time. Repeat after me: my work is valuable, and I de- serve to be compensated relatively for my time. This introductory statement is something that you will need to remember throughout your service.
Pricing Your Services
Pricing your work can seem complicated. If you are unsure, research your competitors and analyze their prices. You need to consider your abilities, experience, and the scope of the tasks you will be doing. When you are a brand-new freelancer, you may have to accept a lower wage at first in order to gain experience and appeal to customers. You can upgrade your pricing whenever you feel the time is right. You can negotiate different rates with your clients, depending on their requirements, or level of effort from you.
Time and Productivity
As a freelance entrepreneur, you are going to require time management methods. It can look like an unusual or unneeded thing to think about. However, many freelancers make a mistake by ignoring this and getting caught up in enjoying their liberty. Not having an employer is definitely a reward. Still, suppose you are used to someone peering above your shoulder, pressuring you into being productive. In that case, it can be a shock to the system. Pinpoint time management and project management strategies that work for you. If you find that they do not work, change them.
A brief warning is warranted here. The truth is that you need to be careful of working or consulting for free. Some customers will take advantage of your generosity and attempt to get more work than you agreed upon. You need to stand firm with your limits and re-evaluate.
Do not be afraid to stop working with someone if you do not have an excellent professional relationship. Much like in regular work, do not be scared to cut ties with a client who does not correctly value your work. Your work and your time deserve to be respected and compensated. Keep in mind, direct exposure will not pay your expenses.
Finally, after a great deal of hard work, you will get to a stage where you feel all set to scale your service up. Once your business is effectively up and running, there are many ways you might grow your organization. The first and most obvious form of development will be your capability to transfer to full-time freelance work (if you haven’t currently). Having the ability to freelance full-time is a trademark of success after you become a freelancer.
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Scaling Up
Additionally, expect that at some point you may find yourself with too much work (any freelancer’s dream!). Because case, you could choose to work with a group or subcontract particular elements of your organization. This is not an option for everybody. Some individuals like the independence of a “lone wolf” freelance operation and want nothing to do with handling annoying co-workers. This is also fine. Don’t forget after you become a freelancer the whole point of having a freelance business has the flexibility to do what you select.
Whittling your organization and service down to more of a niche is another alternative for freelance organization development. Developing expertise in a specific niche is an excellent method to show your success and value. You will have more control and a more solidified target customer base. Having a specific niche makes you appear more professional, more effective, and be somebody that customers trust and respect. And, even more excitingly, you will be in a position to charge a premium rate for your services.
Another thing that you can establish once your organization grows is a brand name. You will likely already have one, but it is a level of professionalism that can not be underestimated.
Conclusion – Become a Freelancer
Ending up as an effective successful freelancer will require a great deal of introspection. Being your own manager can be an obstacle. It will force you to work in ways that you never have and think in ways you may not have actually needed to prior. You will have the liberty that you likely never ever have had; you will work hours you pick (as numerous as desired) whenever you like. You will get to choose your clients and your tasks. You will be in control of everything to do with your business. It is liberating and tough at the same time. However, the results will be all yours, and nobody else gets to steal credit.
In conclusion, freelance work can demand a lot of effort; however, to become a freelancer may end up being the most gratifying work possible for you. It will provide you an unparalleled sense of both yourself and of success as you chart your own course. The benefits you may experience from it will be directly related to what you put in.
Therefore put in the maximum effort and watch your business expand. Many elements need to be considered when you launch a freelance business, and it can seem challenging and confusing. However, once you put in the effort, you will discover your footing and reap your labor’s benefits. Ending up as a freelancer may be the very best choice you ever made.
Additional Resources – To Become a Freelancer
Fiverr – Start your business immediately and offers free training for new or established freelancers.
Flexjobs – FlexJobs is a subscription service for job seekers that features flexible and remote jobs.
Virtual Vocations – A job service that provides job seekers with hand-screened remote job leads
FocusMe – Time management and productivity application.
Recommended Business Tools – Our full listing of suggested online business and marketing tools.
About The Author
Theodore Henderson works with business owners, entrepreneurs, and corporate professionals on their business skills, marketing, and leadership strategies. He is an Amazon best-selling author, a Certified Career Coach, Business Skills & Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA.
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Visit The Wisdom4Business Blog for the complimentary series on business startup and entrepreneurship.
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