Sales And Marketing: What Is The Difference And Why It’s Important

By

Theodore Henderson

The Wisdom Man

Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same individuals typically perform both sales and marketing tasks.  So beginning entrepreneurs with home-based businesses and larger small businesses read carefully because the concepts and strategies in this post affect you as well.

Marketing, as well as sales, as a team is one of the most vital elements of a business’ survival in the market. While both hinges on each other, many individuals confuse sales with marketing as well as vice-versa which is a significant error. Marketing entails creating a product by the demands of the marketplace and consumers, using advertising as a promotional tool, as well as, setting up a competitive price for the product. Marketing is a stage which encourages sales. The sales process differs in that it is what you do to sell an item and obtain a contract successfully. Sales and marketing working together is an integral part of selling, and one isn’t possible without the other. They could also be called assignments. The success of these two vital assignments is critical to the success of a business.

Marketing is the foundation of a business’s future as well as the commencement of the sales. While the marketing strategy includes the product design, advertising, et al. the sales strategy is the execution of all the initiatives which entails direct communication with the client either by in-person meeting or cold calls or by networking. However, there is constantly an ongoing competition between the two, one asserting preeminence over the other. The marketing folks say they have the upper hand because they believe it is they who come up with the products, formulates the strategy as well as creates the selling tools. They say sales are the result of marketing and therefore must follow its directions. Salespeople might not consent but also may completely embrace the opposite point of view. They think that it is sales that do the selling and brings in the revenue.

However numerous experts believe that marketing must play the dominant role among the two. An effective marketing campaign makes sales easier and also makes individuals who aren’t familiar with how each area works think that it is actually the sales side which is the primary leader. An essential role of marketing is to develop favorable circumstances for sales. Therefore, marketing propels sales and sales fuels the companies’ success.  Marketing resembles a supply line, one that is continuously supporting the sales department and enabling them to close deals and deliver to the client efficiently. There should not be a competition to acquire preeminence over another division but instead a race to win the marketplace.

Lots of companies combine sales and marketing with each other however in truth they have different objectives. While the sales division has an interest in satisfying the needs of what the client asked for, marketing is diligently (or should be) studying just what the marketplace demands. The objective of the marketing department is to predict just how the market will trend in future. They ought to picture their item accommodating the requirements of the marketplace for several years and prepare to perform design modifications as required.

It is crucial that a firm integrates their sales and advertising and marketing departments cooperatively and intelligently. It is the proper integration of these two vital entities that power the development of the business. Salespeople are not solely a group that picks up the money after marketing has set everything up for them. Each department has its very own special duty as well as they should work closely together in introducing and selling the company’s products to the buying public.

Understanding the roles of sales and marketing will help you create a successful company which acquires and retains good clients while growing revenue.

Book Recommendations

Here are some great books that will help you learn and improve your selling skills and lead generation.  Click here for some of my recommended books on sales.  http://bit.ly/2fB0WcZ

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About The Author

Theodore Henderson works with business owners, entrepreneurs, and corporate professionals. He is an Amazon best-selling author, a Certified Career Coach, a Certified Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. In addition he is the author of the business program “Launching Your Great Business Idea,” as well as the author of the following books; “The Wisdom Compass for Christians: Your 31-Day Journey to Wisdom-Filled Living”, “9 Simple Strategies to Becoming a Strong Leader” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals” aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through www.TheodoreHenderson.com.