Creative Online Marketing Ideas For Entrepreneurs And Small Business
By
Theodore Henderson
The Wisdom Man
Not all of the marketing strategies can work well especially online where, as an entrepreneur and business owner, there are not only numerous competitors but also many other distractions that can occupy the minds and time of the target audience. It is vital to have creative marketing ideas for small businesses to break through the noise and gain more attention. The quick tips and smart campaign strategies below can help you create your innovative marketing strategy for your entrepreneurial venture or small business.
Post Marketing Videos
Posting short yet meaningful or informative videos online is an effective marketing strategy for a small business just because more people are likely to pay attention to videos compared to posts with long written content. However, know your audience. Some audience targets don’t find long written posts boring to read. I’m one of those who loves long information filled posts. However, it is a safe bet that marketing videos can gain more attention in general when posted on the social networking sites. You can also choose to upload it on the official website of your business and provide the link on the social media to gain more visitors for your main site where your products and services are listed with details. One super tactic to use is to create animated videos. There are a number of very good tools such as PowToon that you can use easily and effectively.
Create or Follow Trends
People love trends, and they can quickly spread like wildfire online. People can easily relate to a brand fits into the trends they also like. This can quickly be turned into a highly effective marketing strategy for entrepreneurs and small businesses. You can also choose to create your trend. Relate it to your brand, product or service, and you can be sure of gaining more online presence and brand awareness by the time it becomes viral. Start the easy way with trend tracking by using Google Trends. Imagine your entrepreneurial venture creating or being part of a trend and what that could mean for business.
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Repurpose Your Marketing Content
In case you have already tried article marketing, social media marketing or the entirety of Search Engine Optimization, then you are already on the right path of online marketing. One of the usual problems with this is that there are specific posts that will not be able to perform well. If you have high-quality content that did not succeed in gaining the attention you want it to, you can customize and reuse it. Repurpose your content based on how it can perform better compared to how it was first used. This will ensure that not one of the efforts you exert for your online marketing strategy small business will not be put to waste.
You can also choose to print and distribute some of your posts online or even have it published in a magazine or the business section of a newspaper. If a post were able to serve as active brand promotion, there would be no need to customize it. Merely reuse it on a different platform. A couple of several solid tools you can use are Airtable and MeetEdgar to create an organized content database.
User-Generated Posts
Contents made by the clients themselves are some of the best advertising for small business. This can make your brand more reliable and encourage other customers to opt for its products and services. Most people nowadays base their choices on the reviews they find online, and that is why these kinds of content are vital for a new entrepreneur or existing small business.
Be smart and don’t overlook this option if you have a track record. Choose the social networks that will be most effective to your campaign
It’s extremely important to not just know where your audience lives on online, but also where your potential advocates may have the most influence on your behalf. You don’t want to jump straight to Instagram or Pinterest because it’s easier to share visuals from your customers. Instead, you want to share it with them where they live online. One source to research this is SproutSocial.
There is undeniably a larger market online, and it opens up more significant opportunities especially for small businesses. This is the reason why the marketing strategy for your small business should also reach the online platform.
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About The Author
Theodore Henderson works with business owners, entrepreneurs, and corporate professionals. He is an Amazon best-selling author, a Certified Career Coach, a Certified Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. In addition he is the author of the business program “Launching Your Great Business Idea,” as well as the author of the following books; “The Wisdom Compass: Your 31-Day Journey to Wisdom-Filled Living
”, “9 Simple Strategies to Becoming a Strong Leader
” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals
” aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through www.TheodoreHenderson.com.