Branding and Online Marketing for Small Businesses
By
Theodore Henderson
The Wisdom Man
There are several traditional marketing strategies for entrepreneurs and small businesses; meeting people personally and cold calling are some examples. However, since the internet has evolved into more useful applications, online marketing strategies have developed as well. The good thing about it is that it makes it possible for entrepreneurs to be more efficient they can spend less time and energy to attract prospects and customers to join the small business and still get results. Internet marketing also attains to provide quality content and value rather than using traditional marketing methods.
Here are some tips entrepreneurs can consider in gaining customers through online marketing:
Expand your network
Since the primary purpose of marketing is building relationships, you must gain lots of connections first. Within the industry, there will be events like conventions and trade shows. If you attend these occasions, you’ll meet people that might be a future partner or clients. Moreover, at the same time, you’re also making your presence known in the industry.
Social media has been a useful tool in communicating, sharing, and connecting small businesses to people. It can be used to post testimonials, articles, videos, and pictures that may catch people’s attention. As long as you show quality information and content, you will attract prospects to your startup and your small business.
Build your credibility
Usually, people will not be interested in your products or business. If they would want to work with you in the future, they should get to know you first. They want assurance that you can be easy to work with and trusted.
To establish your credibility as an entrepreneur, you must be open about your goals and dreams. If they have the same thoughts as you, they will feel at ease. It is also essential to have regular communication with them. To that purpose, the internet has provided applications like chat, Skype, social networking, and e-mail.
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Provide quality content
Blogging and creating web content are useful tools in marketing yourself as an entrepreneur, your products and your business. Your purpose must not only focus on selling, but it should also be about gaining a relationship with new contacts. or strengthening your relationship with current customers.
If you give them content with useful information regularly, then their interest will grow larger as days pass. Then time will come, they will be the one to approach you to join in your business.
Branding
A brand is a name, symbol, or a term given by an entrepreneur to a product to separate it from the competitor’s items. Branding has been a popular strategy to make a product known to consumers. The positive points are: the outcome will be easily identified, easy maintenance of the standard and quality, an increase in demand, and the product will be seen as the best worth for its price.
To define your brand, you need to do research and ask the following questions:
- What is the purpose of the business?
- What are the best attributes of your products and services?
- How do your customers view your business? What image are you giving them?
- What standard do you want them to connect with your business?
In online marketing, branding is important because it is how your customers will get to know you. You must come up with creative marketing ideas like the ones listed above to gain success in your small business.
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“10 Steps to Create a
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About The Author
Theodore Henderson works with business owners, entrepreneurs, and corporate professionals. He is an Amazon best-selling author, a Certified Career Coach, a Certified Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. In addition he is the author of the business program “Launching Your Great Business Idea,” as well as the author of the following books; “The Wisdom Compass: Your 31-Day Journey to Wisdom-Filled Living
”, “9 Simple Strategies to Becoming a Strong Leader
” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals
” aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through www.TheodoreHenderson.com.