5 Easy Marketing Tips for Your Small Business
By
Theodore Henderson
“The Wisdom Man”
Crafting the right marketing strategy for your small business can be quite a daunting task. This especially holds true if you do not have the right resources and enough funds to promote your business.
While this is the case, there are various ways to promote your small biz without having to break the bank. Here are five simple but powerful marketing tips that will help your small business reach farther and wider at a low cost. Chances are you are not doing all five diligently.
1 Attend Networking Events
Attending networking events such as conferences or trade shows is a great way to make your small biz extend its reach.
Networking events can be an effective platform to widen the reach of your business as you get to meet different people who might just be interested in your business and what you have to offer. These events can also be the perfect venue to exhibit your products and attract potential customers.
Don’t ever forget person to person communication is always your best option to have maximum impact on another individual.
2 Promos and Giveaways
Giveaways are always appreciated, no matter how expensive or cheap you give. So start promoting your business brand by sending giveaways.
A good idea for these giveaways is any customized items such as lanyards with your brand imprinted on it. With brand-imprinted giveaways, these help better promote the business and reach a wider audience.
On the other hand, you may also host online contests and use the same giveaways as prizes. You do not necessarily need a luxurious prize to get the job done. Even cheap prizes such as custom lanyards should do the trick. This kind of promo can attract more customers, especially if you use social media to spread the word about it.
3 Use Social Media Smartly
Social media has proven its value in business marketing in the recent years. With its wide reach and handy features, it is an indispensable tool in your marketing strategy.
Using social media to your advantage will help your small biz in more ways than one. It can be used in selling your products or services, widen the business reach, build customer relationships, raise awareness and promote your brand.
Don’t go it alone. As a Professor of Social Media Marketing as well as a user of it I can tell you trying to go it alone is foolish and costly.
4 Publish Great Content
Aside from social media, writing good content for your business blog can drive more traffic to your site, thus a better exposure for your business.
If writing is not your forte, contents do not necessarily have to be top notch. Articles useful to your readers, well-written and relevant to the search may just do the trick.
Plus, good content is always favored by Google rather than subpar content. With quality content, your blog will get a better chance of appearing at the top spot in the search results page. It would not hurt also if you will familiarize yourself and learn a thing or two about SEO to improve your PageRank (PR). The PR determines how your site appears on the search results page.
Once again learn about SEO but don’t go it alone.
5 Charity Works
With every charitable act, you will be rewarded accordingly. So do some charity works and give back to the less fortunate ones.
Donating to charity or even being a sponsor of a cause is one way in promoting goodwill, and associating your business with it can do your small biz some wonders. Help people and you might get positive publicity for your business.
Different marketing ideas continue to grow in numbers every time as the entrepreneur’s needs and imagination flourished. If you want to learn more about marketing your small business, check out my cost effective business building program “Launching Your Great Business Idea Now!” and make your small biz reach great lengths. Get out of your comfort zone and embrace your success.