Marketing Archives – Theodore Henderson

Online Marketing: A Key to Internet-Based Profit and Income By Professor Theodore Henderson The Wisdom Man One of the major foundations that helps propel a business towards success is online marketing. Sometimes referred to as digital marketing but more on that in future articles. It fuels the quick establishment of valuable connections and networking. With the rise of the Internet and e-commerce, building connections and creating lasting relationships with clients has become conveniently accessible. You can now reach out to a vast number of people, foster meaningful business ties, and generate sales. All while being in the comfort of your home. What is online marketing? According to Sherman Standberry ofLyfe Marketing, online or web marketing is "the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email". With millions of users active online, the Internet is truly a powerful tool. It could be used to spread product awareness and help boost sales traffic and lead generation to one's site. There are several ways to market your business online, such as social media marketing, email marketing, and affiliate marketing. Social Media Marketing Social platforms such asFacebook, Twitter and Instagram are ideal avenues for promoting business due to the sheer number of possible users that these platforms can reach. Setting up a social media account for your business can be an effective way to reach potential clients. You can also pay for advertisements to be posted on such social media sites. Click Here for the Free E-Book "7 Steps To Turn Your Passion Into A Online Business." Email Marketing Email marketing has been around since the beginning of Internet marketing. It is one of the most effective and direct ways to connect with customers and potential clients. It involves sending periodic emails to a specific list of target clients and loyal customers containing product promotions, updates, and other business details. Email marketing may be quick and easy, but you must make sure that the people you are emailing are ones who have an interest in your business, or else your emails would end up in the spam folder. It would help if you also thought of creative ways to keep your clients interested enough to continue subscribing to your email list. You can add quizzes, trivia, or other free content that you can share. Affiliate Marketing Affiliate marketing is the process in which an affiliate earns a commission by marketing another person's or company's products. Influencers or celebrities are usually paid to promote a business to their followers or subscribers. The most common means of affiliate marketing is still through blog posts and sponsored content. However the area of affiliate marketing is evolving quickly with JV partners such as Clickbank and JV zoo. Businesses pay influencers to make product reviews or shoutouts to boost product awareness and encourage sales. Another kind of affiliate marketing that is continually growing in popularity is through YouTube videos. YouTubers gain income by partnering with businesses and monetized videos aimed to promote specific products. One excellent approach is to find a program that is set up to teach you various aspects of successful affiliate marketing. ClickBank has a very good teaching program that does just that. They cover not only affiliate marketing but mulitple areas of information publishing as well. It has excellent reviews and special guest lecutrers from industry influencers and thought leaders. Conclusion Online marketing continues to be a quick yet lasting means of generating income and also building a significant business, via the Internet. However, it would help if you still exercised caution when marketing your business. You will need to protect it from security issues, worldwide competition through globalization, and increased price competition due to higher transparency. As a smart entrepreneur and engaged business owner you realize that online marketing is a must have tool to successfully build you brand and grow your business. For more on the branding see one of my previous articles "Branding and Online Marketing for Small Businesses." About The Author Theodore Henderson works with business owners, entrepreneurs, and corporate professionals on their business skills, marketing, and leadership strategies. He is an Amazon best-selling author, a Certified Career Coach, Business Skills & Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. - Visit The Wisdom4Business Blog for the complimentary series on business startup and entrepreneurship. Also, visit TheHealthyBusinessOwner.com for timely and useful tips and strategies for living a healthier lifestyle as an entrepreneur, business owner, or just plain busy professional.