3 HUGE Reasons Why Knowing Your Target Market Makes You Money
The Wisdom Man
The first commandment when creating marketing materials or campaigns is to “Know Your Target Audience.” There’s a great deal of groundwork to do before you ever place a word on paper (more regarding this in future articles). However, this is the place to start.
What takes place when you specify your target audience and become wholly familiarized with their needs as well as challenges?
1. Potential customers will review your marketing and understand precisely why they require your product or service and it gives them what they want.
There’s a huge difference between advertising and marketing to just anybody who passes by, and a target audience of, for example, “Baby Boomer” over 65 that have their own houses. A “Baby Boomer” over 65, who owns her own home, has detailed needs. When you recognize her demands, you can create a dramatically strong marketing message that makes her feel you’re speaking directly to her. When she thinks that you know her, she’ll be a lot more enthusiastic to do business with you.
2. It provides a path to your services or product.
Remeber the format of “The Apprentice” where two competing groups are given a task to finish. In a past season, the first episode’s assignment was to create a new toy for Mattel, which along with Lego are the two biggest toy makers on the planet. A Mattel executive said: “In this business you constantly want the youngsters to steer you.” In the end, the losing team was informed that their concept revealed an absence of understanding of what kids desire and enjoy. Bingo! They had not taken notice of their target audience – youngsters. And they failed.
When you define your target market and know their likes as well as dislikes, you can guide all your concepts and resources in the direction of this group. This is as opposed to trying to be everything to everybody, your organization will gain and keep focus.
3. It’s less complicated to plan efficient advertising and marketing strategies.
Knowing your target market assists you in making a decision how and where to promote your company. If you’re targeting accountants, after that you could determine just how and also where to find accountants. On the other hand, if you’re aiming for senior corporate marketing executives, it’s clear that you will not achieve your objectives by associating with small business owners.
The outcome: less time squandered on diminishing advertising returns and marketing dead ends. Instead, there is more time committed to searching for and speaking to your “perfect” clients with of a result of more sales, growing revenue, and a successful business.
Entrepreneurs and small business owners go forth, be productive, prosperous, and marketing focused!
About The Author
Theodore Henderson works with business owners, entrepreneurs, and corporate professionals. He is an Amazon best-selling author, a Certified Career Coach, a Certified Leadership Coach, and a Certified Social Media Security Professional Powered by CompTIA. In addition he is the author of the business program “Launching Your Great Business Idea,” as well as the author of the following books; “The Wisdom Compass for Christians: Your 31-Day Journey to Wisdom-Filled Living”, “9 Simple Strategies to Becoming a Strong Leader” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals” aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through www.TheodoreHenderson.com.