The Key To Sales Success In Your Business

The Key To Sales Success In Your Business


Theodore Henderson

The Wisdom Man


Sales - Theodore Henderson - Emotional Intelligence
Sales – Theodore Henderson – Emotional Intelligence

Selling is always a part of a business and, whether we know it or not, a key in various other aspects of our lives. Job applicants promote and market their skills to increase their chances of getting hired. Sales people make a compelling pitch to close a deal and make a sale. Business organizations advertise and sell their products or services to gain profit. Anyone who wants to be successful in sales should learn the necessary skills and strategies of selling.

Top sales people have different strengths in the sale of their products and services, but they have one thing in common; their high emotional intelligence. Since selling requires them to communicate to customers, they should value the role of emotional intelligence for sales success. Effectiveness in selling does not rely only on knowing the steps to close a deal and having a lot of physical energy. Emotions play a great role in everyday life of a person. Thus it can affect his or her ability to make a sale. 

a. Emotional intelligence for sales success starts with recognizing how a person feels when selling a product or service. Not all people are comfortable doing a sales talk. It also takes patience to understand the tools and selling strategies. In this manner, one should know the kind of emotions that usually exist at this stage and manage them. For a person to make a sale, he or she should be emotionally equipped and confident in his or her abilities.

b. Selling is communicating with the customers. It is not enough that a salesperson loves talking to others. One should also identify the needs and the feelings of the customers. Customers are also humans, subject to feelings and emotions. An efficient sales person should know, understand, and communicate with them by managing these emotions. Understanding the emotions of the target customers] is a way of knowing how to talk with them. 

Emotional intelligence for sales success is needed to regulate one’s reactions towards certain situations. Customers will surely appreciate the effort of a salesperson to value their opinions and emotions. It is like building a more stable relationship. This connection will eventually lead to closed deals and sales. 

c. Emotional intelligence is a continuous requirement in selling success. Marketing a product or service is robust and sometimes, a stressful one. There are challenges and roadblocks along the way. A person should always have a positive outlook and right attitude to succeed. 


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During tough times and heavy competition in sales, one should identify and understand his or her emotions. It will help them plan and decide the best actions to take. It is also the best] to motivate oneself in mastering the art of selling.

Recent studies clearly indicate the role of emotional intelligence when it comes to attaining success and genuine happiness. This type of intelligence is also applicable in entrepreneurship and business success as well. Emotional intelligence for sales success should be learned and practiced by anyone who wants to reach his or her sales goals. He should make it a point to develop this strength since this is the key to becoming more successful in the field.


About The Author

Theodore Henderson is an Amazon best-selling author, Certified Social Media Security Professional Powered by CompTIA, and a CertifiedLeadership Coach.  He is the author of the business program for “Launching Your Great Business Idea,” The Wisdom Compass”,  “9 Simple Strategies to Becoming A Strong Leader” and the Security eBook “30 Smart Ways to Protect Yourself from Cyber Criminals aimed at owners of Smartphones, Mobile Devices, and also those who have significant online activities including Social Media, financial services, etc. He is available for keynotes, seminars, and workshops. He may be reached through

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